Chalmers University
2014The assignment for Chalmers student union included a new wordmark, approach to the 100-year old union emblem, identity guidelines and a custom tartan pattern design. The concept of tartan patterns and its interception of different colours became a metaphor for the dynamics of the large student union. A design framework was created based on a wide colour scheme, open source typefaces and clear guidelines for communication.
![](https://freight.cargo.site/t/original/i/ff5c2ede4606ab03d74662f4780e78594280718945adbd6cd5f85d924ffc0aee/case_07.png)
![](https://freight.cargo.site/t/original/i/77fbbb33cb7f04210fae286d11847d5d6769c0bd0b8b14b3f89b05c0e3ddd58d/Frame-2.2xx.png)
︎Back