Chalmers University
2014For the Chalmers Student Union, I developed a refreshed visual identity that included a new wordmark, a modernized approach to the 100-year-old union emblem, identity guidelines, and a custom tartan pattern. The tartan concept—built on the intersection of different colors—served as a metaphor for the dynamics of the large and diverse student union. A comprehensive design framework was created, featuring a broad color palette, open-source typefaces, and clear communication guidelines.
Overview of experience
Identity design
Graphic design
Art direction
Visual guidelines
Graphic design
Art direction
Visual guidelines
︎︎︎ Back
Patrik Castenbladh 2025